Send us a textGetting traffic to your E-commerce store but struggling to make sales?In this episode of The Website Growth Show, E-commerce conversion expert Simon Peat explains why most E-commerce stores fail to convert even when traffic is strong and how small fixes can lead to massive revenue gains.Simon shares real examples where brands doubled conversions not by redesigning everything, but by fixing checkout friction, unclear messaging, and hidden trust signals.If your E-commerce store looks good but customers do not complete purchases, this episode will show you exactly where to look first.What You Will LearnWhy traffic does not equal sales in E-commerceThe number one checkout mistake killing conversionsHow unclear messaging blocks buying decisionsWhy social proof must be visible immediatelyHow one wellness brand doubled conversions from 2 to 3 per cent to over 5 per centWhy ShopPay and frictionless checkout matterHow subscriptions increase customer lifetime value when done rightWhat conversion leaks are and how to spot themWhy mobile experience is costing most stores over half their salesWhich ecommerce data actually matters, and what to ignoreAbout Simon PeatSimon Peat is an E-commerce conversion specialist with nearly 20 years of experience helping established online stores increase revenue from existing traffic. He focuses on data led optimisation, checkout flow improvements, and removing friction from the buying journey.You can find Simon on LinkedIn, where he shares practical, real world ecommerce conversion advice.Resources (mentioned)Simon Peat (LinkedIn): https://bit.ly/4qLmBAkChapters00:00 Intro01:55 Why people trust people, not brands02:20 Guest intro: Simon Peat03:58 How Simon helps brands add £50K+ revenue05:22 Why eCommerce sites fail to convert06:35 Social proof & trust mistakes06:55 How to identify conversion problems using data08:02 Checkout issues killing conversions10:31 Case study: Shopify wellness brand12:27 Subscription optimization & Shop Pay14:12 From 2–3% to 5–6% conversion rate18:10 Traffic leaks explained22:03 Using Google Analytics the right way24:47 Mobile conversion mistakes30:50 The discount trap35:05 Quick CRO wins founders can fix in one afternoon38:11 Where to find Simon Peat38:43 OutroWebsite growthEcommerce conversionsSEO and UXMessaging clarityRevenue optimization #CROeCommerce #IncreaseOnlineSales #TrafficButNoSales #MobileOptimization #EcommerceCaseStudy #CustomerLifetimeValue #ShopPay #WebsiteConversions #GrowthMarketing #DataDrivenMarketing Support the showFollow us on our social channels:Facebook: https://www.facebook.com/WPminds/Instagram: https://www.instagram.com/wp_minds/LinkedIn: https://www.linkedin.com/company/wp-minds/TikTok:https://www.tiktok.com/@wp_mindsX (Twitter): https://x.com/wpmindsApple Podcast:https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450

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