In this episode of Wellness Marketing 101, I break down the three essential building blocks every small business owner must have when starting out: a clear value proposition, a deep understanding of your ideal customer, and a strong support system. These foundational elements will not only guide your marketing efforts but also help you grow your wellness business authentically and sustainably.
Key Takeaways:

Your "why" matters – share your story to build authentic customer connections.
Don’t stop at demographics – create detailed customer personas that include motivations and frustrations.
Referrals and customer service are powerful tools for small business success.
A strong support system is essential for balancing business, personal life, and self-care.

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