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Listen "Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera"
Episode Synopsis
In this episode of Wellness Marketing 101, I sit down with Natalie Contrera, Creative Director and co-founder of Mango Marketing Co., to talk about the power of intention, storytelling, and community in branding.
Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically.
We dive into:
Why going back to the basics is the key to strong brand storytelling
How to uncover your true brand story (even if you think you already know it)
Balancing creativity and deadlines without sacrificing quality
Why SEO is still worth your time (and how to adapt to AI changes)
Common pitfalls to avoid when working with a creative team
The role of brand communities like Mango Members and Mango Mixers in creating impact
If you’ve been struggling to stand out, chasing trends, or unsure how to connect your brand’s mission to your marketing, this conversation will inspire you to simplify and get back to your “why.”
Connect with Natalie:
Mango Marketing Co. website: https://www.mangomarketingco.com/
Instagram/TikTok: @mangomarketingco
LinkedIn: https://www.linkedin.com/company/mango-marketing-co/posts/?feedView=all
If you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review—it helps more small businesses find us!
Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically.
We dive into:
Why going back to the basics is the key to strong brand storytelling
How to uncover your true brand story (even if you think you already know it)
Balancing creativity and deadlines without sacrificing quality
Why SEO is still worth your time (and how to adapt to AI changes)
Common pitfalls to avoid when working with a creative team
The role of brand communities like Mango Members and Mango Mixers in creating impact
If you’ve been struggling to stand out, chasing trends, or unsure how to connect your brand’s mission to your marketing, this conversation will inspire you to simplify and get back to your “why.”
Connect with Natalie:
Mango Marketing Co. website: https://www.mangomarketingco.com/
Instagram/TikTok: @mangomarketingco
LinkedIn: https://www.linkedin.com/company/mango-marketing-co/posts/?feedView=all
If you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review—it helps more small businesses find us!
More episodes of the podcast Wellness Marketing 101
Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights
13/11/2025
Episode 31: Behavioral Science for Entrepreneurs: Boost Website & App UX with Kathryn Ambroze
30/10/2025
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