In this episode of Wellness Marketing 101, host I welcome back Grace Ambroze (first featured in Episode 25) for a deeper dive into accessibility, this time focusing on physical product design. Grace shares powerful insights from her work with Lululemon and the Canadian Paralympic Team during the 2024 Paris Olympics, where inclusive innovation shaped everything from uniforms to user experience.
Together, we explore how thoughtful design choices not only empower people with disabilities but also create better, more user-friendly products for everyone.
 
You will find out:

How Lululemon co-created adaptive apparel with Paralympic athletes — from higher waistlines and magnetic zippers to catheter-friendly designs and reimagined pocket placement.
Why “nothing about us without us” is the golden rule of accessibility and how to apply it to your product development process.
The importance of designing beyond the product,  including accessible changing spaces, pathways, and brand experiences.
Real-world examples of inclusive design innovations - from baby clothes with magnetic closures to ergonomic beauty packaging and chemo-friendly apparel.
Practical, low-cost ways entrepreneurs can start designing more inclusively, even without big-company resources.
The role of ergonomics in product design and how simple tweaks can make everyday products more intuitive and accessible.

Connect with Grace:
LinkedIn: https://www.linkedin.com/in/graceambroze/
 
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