Alex Lehr, a seasoned real estate professional with 40 years of experience, shared his journey and insights at a mastermind event. In 2024, despite a slow start due to market challenges, he closed $112 million in sales, selling 66-67 homes in the Bay Area. His success is attributed to consistent efforts, human connection, and empathy. Alex emphasized the importance of automating marketing and maintaining a personal touch. He plans to implement a "Deal of the Week" email to engage his database. Alex also highlighted his book, "The Unexpected Sale," which helps establish authority and provide value in probate and estate sales.

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