Listen "Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury"
Episode Synopsis
In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellness shots.Then, we sit down with the founders of Stesh to discuss how they're revolutionizing the nut butter category with premium California pistachio butter. We explore:Building a luxury brand in a commodity categoryThe challenges of pistachio sourcing and productionConverting consumers at premium price pointsTheir vision for expanding beyond traditional nut buttersPlus: A critical segment on the SNAP benefits crisis affecting 42 million Americans. As the government shutdown threatens food assistance, we discuss how CPG brands can help make their products accessible to everyone - because premium doesn't have to mean exclusive.Other stories this week:Novak Djokovic joins Cob as co-founder (sorghum popcorn)Chomps opens second manufacturing facilityMan Cereal launches with creatine-infused breakfastMagic Mind, Supergut, and more score major distribution winsListen on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.#CPG #Entrepreneurship #FoodJustice #UnpackagedGoods #ConsumerGoods
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