Byte'm Brownie Bites: College Roommates to CPG Success & Once Upon a Farm's IPO

03/10/2025 51 min Episodio 3
Byte'm Brownie Bites: College Roommates to CPG Success & Once Upon a Farm's IPO

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Episode Synopsis

In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:Building a brownie brand on pure nostalgiaWhy they refused to make "healthy" browniesScaling from dorm room to retail shelvesThe power of friendship in businessTheir advice for college students with CPG dreamsPlus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.