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Listen "Trelli Health: Reimagining Medicine Cabinets & Why Protein Pop-Tarts Exist"
Episode Synopsis
In Episode 5 of Unpackaged Goods, Jonathan covers the week's biggest CPG moves including BUILT Bar's potential sale, Sprinter Spirits' $4M raise, and why luxury butter needs venture funding.Then, the founder of Trelli Health shares their mission to create cleaner alternatives to everyday medicines. We discuss:Building plant-based alternatives to Tylenol, cold medicine, and IBS reliefWhy the OTC medicine aisle hasn't innovated in decadesThe challenges of competing with pharmaceutical giantsCreating trust in a category dominated by legacy brandsTheir vision for the future of wellness medicinePlus: Pop-Tarts adds protein, someone put creatine in a candy bar, and mac & cheese now comes with 47 grams of protein. We've officially reached peak protein absurdity.Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.#CPG #HealthTech #Wellness #Entrepreneurship #UnpackagedGoods
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