Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. He currently serves as VP of GTM at Shippo. Previously, he founded a soccer brand, spent time as a VC and put in time as a hip hop radio DJ.Why Outlier?Nima chose Outlier because they're the only 100% indie/self funded brand that's 100% DTC (never had B&M and never wholesaled), plus 100% focused on quality. They've been in business 16 years and counting.Outlier: www.outlier.nycResearch included these sourcesOutlier NYC: www.outlier.nyc/pages/informationOutlier NYC LinkedIn Page: www.linkedin.com/company/outlier-tailored-performancePitchbook: www.pitchbook.com/profiles/company/515198-26#overviewWired: www.wired.com/story/outlier-tech-clothes/Editor Studios: www.editor-studios.com/work/outliernycCurated Technology ListPepperjam (now Partnerize): www.partnerize.comZonos: www.zonos.comBackInStock: www.backinstock.orgLoop Returns: www.loopreturns.comOther Sites mentionedMichigan Central Station:  www.michigancentral.com/developmentCourtney Sofiah Yates (photography):  www.courtney-yates.comConnect with Nima:www.linkedin.com/in/nima3radwww.goshippo.com/_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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