This week James and Jennifer are joined by Hillary Hughes, Principal at Foster Garvey, a full-service law firm with 150 attorneys across six offices in the U.S. Hillary is a business, food & beverage, CPG, beauty & wellness, sports & entertainment, fashion & apparel, and technology attorney. She shares insights on legal considerations for consumer brands, including intellectual property, contracts, and the evolving landscape of ecommerce.Why Loop Earplugs?Hillary selected Loop Earplugs after a team brainstorming session, where a colleague suggested the brand for its innovative approach to noise protection. Initially unfamiliar with the product, she was intrigued by its stylish, functional design and the ability to modulate sound flow. The brand’s sleek aesthetic and growing popularity made it a compelling choice for review.Explore Loop Earplugs: www.loopearplugs.comResearch Included These SourcesLoop Earplugs: www.loopearplugs.com/pages/about-loopLoop Earplugs Founders Story: www.loopearplugs.com/blogs/blog/the-founders-storyCNBC Make It: www.cnbc.com/2023/10/10/loop-earplugs-how-childhood-friends-startup-brings-in-millions.htmlFast Company: www.fastcompany.com/91030352/loop-earplugs-most-innovative-companies-2024Curated Technology ListNarvar: www.corp.narvar.comOther Sites MentionedLoop Returns: www.loopreturns.comJeff Kaiden:  Summer Fridays with Jeff KaidenConnect with Hillary HughesLinkedIn: www.linkedin.com/in/hillaryhhughes/Foster Garvey: www.foster.com/people-hillary-hughes_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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