On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items.Taco Bell: www.tacobell.comResearch included these sourcesTaco Bell: www.tacobell.com/historyWikipedia: www.en.wikipedia.org/wiki/Taco_BellYUM! Brands: www.yum.com/wps/portal/yumbrands/YumbrandsTaco Bell Foundation: www.tacobellfoundation.orgFast Company: www.fastcompany.com/91064275/taco-bell-most-innovative-companies-2024-2Curated Technology ListFullstory: www.fullstory.comNext.js: www.nextjs.orgOther Sites mentionedThe Onion’s satirical coverage of Taco Bell: www.theonion.com/taco-bells-five-ingredients-combined-in-totally-new-way-1819564909/Types of diffusion in Geography: www.en.wikipedia.org/wiki/Cultural_diffusionEnding Trademark on Taco Tuesday: www.bleacherreport.com/articles/10076948-lebron-james-joins-taco-bell-in-effort-to-end-taco-tuesday-trademark-registrationsRetail co-location benefits: www.loopnet.com/learn/4-advantages-of-co-retailing/973314239_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

Ver todos los episodios