On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.Why Tracksmith?Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe. Tracksmith: www.tracksmith.comResearch included these sourcesTracksmith: www.tracksmith.com/pages/aboutForbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-statusOutside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profileCrunchbase: www.crunchbase.com/organization/tracksmithPitchbook: www.pitchbook.com/profiles/company/65264-59#overviewTracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-programTracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/Curated Technology ListDatoCMS: www.datocms.comMNTN: www.mountain.comJustUno: www.justuno.comOther Sites mentionedHow To Pronounce: www.howtopronounce.com/luke-scheybelerUnlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/Connect with Blair:www.heymantle.comwww.linkedin.com/in/blairbeckwith_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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