This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a career spanning 18 years, Robyn combines strategic thinking with creative magic to build ‘sticky,’ memorable brand ecosystems.Why Ghia?Robyn chose Ghia for its strong visual identity, captivating storytelling, and its role in promoting the non-alcoholic lifestyle movement. As a pioneer in the category, Ghia’s approach combines artistry, functionality, and a commitment to creating a lifestyle brand.Explore Ghia: www.drinkghia.comResearch included these sourcesGhia: www.drinkghia.comFood Republic: www.foodrepublic.com/1361139/ghia-shark-tank-nowShark Tank Appearance: www.youtube.com/watch?v=R1b7kNAqwOEForbes: www.forbes.com/sites/jeanettehurt/2024/01/19/ghia-continues-its-dramatic-growth-in-the-non-alcoholic-marketPitchbook: www.pitchbook.com/profiles/company/399237-13Growjo: www.growjo.com/company/GHIA#revenue-financialsCurated Technology ListRise.ai: www.rise.aiRecharge: www.getrecharge.comOther Sites MentionedLiquid Death: www.liquiddeath.comRecess: www.takearecess.comAnthropologie Volcano Candle: www.anthropologie.comConnect with Robyn:www.thisisyoung.cowww.linkedin.com/in/robyn-youngBrand FUps* Podcast: www.thisisyoung.co/podcastWaitlist for Robyn’s Book: www.thisisyoung.co/book-waitlist_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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