ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tweak #087: The "Pow" of Specialness and Scarcity at Powell's"
Episode Synopsis
If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest. Let's look at the power of creating feelings of specialness and scarcity in your displays this week with a great example from Madeleine Moore at Powell's Books.
More episodes of the podcast Two Minute Tweaks w/ Lisa Uhrik
Tweak #111: What If It's Easy?
04/11/2025
Tweak #110: Words That Stir the Senses
16/10/2025
Tweak #109: The Science Behind Great Signs
08/10/2025
Tweak #108: An Easy Face Out Fix
17/09/2025
Tweak #105: Which Type of Bookshop is Yours?
14/08/2025
Tweak #104: Turn, Turn, Turn
04/08/2025
Tweak #103: Sizzling Shelf Talkers
18/07/2025
Tweak #102: Making It Clear
26/06/2025
In God we trust