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Listen "Tweak #087: The "Pow" of Specialness and Scarcity at Powell's"
Episode Synopsis
If Indiana Jones went for the Holy Grail and found it in a heap of other stuff, it wouldn't seem nearly so worth the quest. Let's look at the power of creating feelings of specialness and scarcity in your displays this week with a great example from Madeleine Moore at Powell's Books.
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