According to expert Erik Thompson, about half of what we see is what we hear. Things like entrainment (a new term for us!) lead to strategic considerations for your music experience in the bookshop – which in turn lead to connection and sales. That interesting fact, along with the advent of AI in detecting "personal" vs. "retail" use of things like Spotify and Pandora, suggest that thinking about both music content and sourcing are important. 
After listening, we encourage you to experiment with your space’s music by choosing slower, less lyrical tracks, consider developing a brand sound, and be sure to give yourself a daily dose of birdsong. ♫

Ver todos los episodios