Listen "Tweak #110: Words That Stir the Senses"
Episode Synopsis
Words can do more than describe. They can stir memory, awaken the senses, and invite people closer. In this episode, Lisa Uhrik follows writer Jack Pawlik into the art of language that delights—the kind that turns a simple cappuccino into a velvety espresso topped with microfoam, crafted from organic whole milk.
Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experiences that linger. A few well-chosen words can make a cup of coffee taste richer, a tea feel storied, or a bookstore moment feel like a scene worth savoring.
This week, let your inner writer lead. Choose words that evoke warmth, curiosity, and connection, and watch how language itself can help your space come alive.
🎧 Click the link to listen and get inspired!
Interested in more? Listen to the referenced Life of Plenty podcast with Marissa Fike here.
Lisa explores how vivid, sensory-rich writing can transform ordinary menus, signs, and shelf talkers into experiences that linger. A few well-chosen words can make a cup of coffee taste richer, a tea feel storied, or a bookstore moment feel like a scene worth savoring.
This week, let your inner writer lead. Choose words that evoke warmth, curiosity, and connection, and watch how language itself can help your space come alive.
🎧 Click the link to listen and get inspired!
Interested in more? Listen to the referenced Life of Plenty podcast with Marissa Fike here.
More episodes of the podcast Two Minute Tweaks w/ Lisa Uhrik
Tweak #109: The Science Behind Great Signs
08/10/2025
Tweak #108: An Easy Face Out Fix
17/09/2025
Tweak #105: Which Type of Bookshop is Yours?
14/08/2025
Tweak #104: Turn, Turn, Turn
04/08/2025
Tweak #103: Sizzling Shelf Talkers
18/07/2025
Tweak #102: Making It Clear
26/06/2025
Tweak # 101: Compelled to Touch
13/06/2025
Tweak #100: When You've Only Got 100 Years
05/06/2025