ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tweak #103: Sizzling Shelf Talkers"
Episode Synopsis
Like a good book, a good shelf talker comes from YOU. It's not a book report, but personal, good copy that makes picking that specific book up irresistible.
Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," inspires host Lisa Uhrik, "let's speak our truth and connect with people!"
Click and listen now as Lisa teaches and emboldens booksellers to experiment with concise, personal, and engaging copy, offering fresh perspective on how to make books come alive for readers. "Let's do something on our shelf talkers that no AI generated summary could do," inspires host Lisa Uhrik, "let's speak our truth and connect with people!"
More episodes of the podcast Two Minute Tweaks w/ Lisa Uhrik
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Tweak #105: Which Type of Bookshop is Yours?
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Tweak #104: Turn, Turn, Turn
04/08/2025
Tweak #102: Making It Clear
26/06/2025
Tweak # 101: Compelled to Touch
13/06/2025
Tweak #100: When You've Only Got 100 Years
05/06/2025
Tweak #099: Good Change
28/05/2025
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