Episode Synopsis "012 - How (and why) to Become a Specialist"

In this episode, I share my thoughts on the difference between your niche, and your specialty, why I think you need both, and some steps you can take to become a specialist in one or more parts of the world, or types of travel.

Listen "012 - How (and why) to Become a Specialist"

More episodes of the podcast Travel Geniuses - Podcast for Travel Agents

• 070 - Do travel agents need lead magnets?
• 069 - Why and how to qualify clients in your travel buinsess
• 068 - If you're sure you don't have ADHD, you should listen to this episode
• 067 - Does marketing make you feel like you're trying to trick people into working with you? This might help.
• 066 - Running your travel business doesn't have to be hard!
• 065 - Pandemic Proof Your Travel Business!
• 064 - Welcome to 2022!! Is it over yet?
• 063 - 3 questions you should answer before setting goals for next year
• 062 - Feeling overwhelmed? Maybe you need to adjust your expectations
• 061 - My predictions on the future of social media content
• 060 - 5 ways your website is hurting your travel business - and how to fix it
• 059 - (some of) My FAVORITE books.
• 058 - Is your travel business growing slower than you hoped? Maybe that's a GOOD thing!
• 057 - How setting expectations can lead to happier clients
• 056 - Setting boundaries for your travel business
• 055 - How to recover from, and prevent, overwhelm!
• 054 - Hey travel agent! Are you ready to finally grow your travel business?
• 053 - How to really believe in the value you bring as a travel agent
• What travel agents need to know about working with an attorney
• 051 - How to manage your money as a travel agent
• 050 - Let's get ready for 2021!
• 049 - What to do when you think you're not good enough
• 048 - A completely different business model for travel agents
• 047 - How and why to sell travel to the US
• 046 - Working with local businesses to start selling group travel
• 045 - It's time to start treating your travel business like a real business
• 044 - How to grow your travel business without marketing
• 043 - Why it's good for your business to turn down bookings
• 042 - Ideas for working ON your business during this time
• 041 - Selling CUBA with David Lee from Cultural Cuba
• 040 - Why Travel Agents Should be Podcasting
• 039 - Marketing that feels good with Brit Kolo from Marketing Personalities
• 038 - New Training and Certification Program for Travel Agents w/ Lindsey Epperly
• 037 - OFFLINE Marketing Strategies to Grow Your Travel Business
• 036 - Your Business Year in Review
• 035 - Using SEARCH to grow your travel business
• 034 - Market your travel business using Facebook
• 033 - The Importance of Taking Time Away From Your Business
• 032 - What Should You Talk About On Your Blog?
• 031 - Create beautiful documents for your clients with TRAVEFY
• 030 - The only 5 Pages Your Website NEEDS - with Emily Matras from Bon Vivant Copy
• 029 - FIVE productivity hacks (for your brain)
• 028 - HOW to charge fees
• 027 - Are you asking yourself this IMPORTANT question in your business?
• 026 - Should you be bootstrapping your travel business?
• 025 - Grow your business with Facebook Groups
• 024 - Do this ONE THING to make massive progress on your business
• 023 - How travel agents can work with a VA with Jenna Daykin
• 022 - WHY are you doing this?
• 021 - How to Plan for Sick Days
• 020 - Travel Agent Website Pet Peeves - with Emily Matras
• 019 - Video for Travel Agents with Sylvia Longmire
• 018 - GOALS!
• 017 - Mindset, Limiting Beliefs, and Other Woo-Woo Stuff for Travel Agents
• 016 - How to Work with a Copywriter with Emily Matras, Bon Vivant Copy
• 015 - Do you really need a blog?
• 0014 - Less learning, more doing
• 013 - An Interview with Royal Caribbean's Vicki Freed
• 012 - How (and why) to Become a Specialist
• 011 - Social Media Tips for Travel Agents with Brianna Glenn
• 010 - Preparing for a travel agent FAM trip
• EP9 - Advisor or Agent? And the ONE thing you should do if you want to be a travel advisor.
• 008 - Choosing the right Host Agency - an interview with Steph Lee
• 007 - Why and how to start charging fees
• 006 -Things your travel website needs
• 005 - A low stress way to keep your social media accounts full of new content
• 004 - Design a Business You Love
• 003 - Why travel agents should choose a niche before they do ANYTHING else to grow their business
• 002 Choosing client gifts that work for you
• 001 - Free tools travel agents can use every day to save a TON of time
• 000 - What's This Podcast About, Anyway?