Episode Synopsis "Media Sites & Advertising Inventory"

The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.

Listen "Media Sites & Advertising Inventory"

More episodes of the podcast ThinkerMetrics: 100% Intro to analytics

• The Social Media Algorithms
• User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options
• Media Sites & Advertising Inventory
• A/B Testing. A story: to test or not to test.
• E-commerce
• Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics
• Introduction to Analytics principles