In this insightful conversation, Dr. Larry Golson shares a refreshingly authentic approach to revenue optimization in optometric practices. Rather than relying on traditional sales tactics, Dr. Golson emphasizes patient education, trust-building, and consistent communication as the foundation for growth. He discusses how recording provider-patient dialogues, empowering staff through radical candor, and tracking performance metrics can all contribute to better outcomes—for patients and the business. If you're ready to rethink how your practice grows, this episode is packed with takeaways you can start using today. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

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