In this episode of the Yachting Brief, host Kate Teare speaks with Elise Ciappara, a luxury yacht expedition specialist at JORO, about her journey in the yachting industry, memorable experiences on board, and the unique challenges and opportunities in creating bespoke itineraries for clients. They discuss the importance of understanding client needs, the changing definition of wealth, and the significance of personalisation in luxury yachting. Elise shares insights into the niche of yacht expeditions and the industry's evolving landscape, emphasising the need for education among yacht owners and the excitement of exploring off-the-beaten-path destinations.------------If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities.Feel free to reach out at ⁠ 👋🏻LinkedIn: ⁠⁠Kate Teare⁠⁠Instagram: ⁠⁠https://www.instagram.com/studio_voyage_/⁠⁠Website: ⁠⁠www.studiovoyage.co.uk⁠------------00:00 Introduction to Luxury Yachting02:31 Elise's Journey into Yachting05:39 Memorable Experiences on Board08:34 Transitioning to Shore Side Roles11:24 The Role of a Yacht Expedition Specialist14:49 Understanding Client Needs17:30 Creating Unique Experiences20:18 The Importance of Personalisation23:05 Building Lasting Relationships with Clients25:49 Curating Joy and Special Moments31:31 A Moment of Connection33:00 Changing Definitions of Wealth34:13 Trends in Luxury Travel34:47 Philanthropy and Meaningful Travel37:05 Planning Unique Itineraries40:04 Educating Yacht Owners42:44 Exploring Off the Beaten Path45:12 Dream Destinations and Future Plans48:03 Exciting Projects Ahead52:27 Reflections on the Journeyluxury yachting, yacht expeditions, unique itineraries, client experiences, personalisation, wealth, yacht industry, adventure travel, shore-side roles, memorable moments

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