In this episode of the Yachting Brief, Yannick Lowe shares his extensive journey in the yachting industry, from his early days as a deckhand to becoming a seasoned yacht captain. He discusses the invaluable lessons learned from his father, the challenges faced during his career, and the importance of mentorship and teamwork. Yannick also delves into the evolving landscape of yachting, including sustainability efforts and the impact of COVID-19 on the industry. He offers insightful advice for aspiring yacht professionals, emphasising the need for adaptability and continuous learning.------------If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities.Feel free to reach out at ⁠ 👋🏻LinkedIn: ⁠⁠Kate Teare⁠⁠Instagram: ⁠⁠https://www.instagram.com/studio_voyage_/⁠⁠Website: ⁠⁠www.studiovoyage.co.uk⁠------------00:00 Working with Owners: Expectations and Communication00:57 The Changing Landscape of Yacht Ownership03:15 Balancing Demands: Crew, Owners, and Guests05:14 Reflections on the Pandemic: Impact on the Industry06:15 Adapting to New Generations in Yachting07:39 Sustainability in the Yachting Industry09:45 Owner Priorities and Expectations10:38 The Evolution of Yachting Technology12:30 Nostalgia for Traditional Yachting Experiences14:01 Transitioning from Yachting to Shore Careers15:53 Challenges in Retaining Crew in Yachting18:16 Custom Builds and Market Trends in Asia

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