This week I'm excited to welcome Fred Diamond to the show.Fred is the President and Co-Founder of the Institute for Excellence in Sales, host of the Sales Game Changers podcast and author of Insights for Sales Game Changers: Lessons from the Planets Top Sales Leaders.This is Fred’s second appearance on the show. The first time he came on to spread the work on Lyme Disease, and this time we talk winback. Fred is very purpose driven, and in this episode he shares two really interesting stories that underscore the power of purpose and connection when it comes to winback.  Fred also talks about the keys to winback success and the landmines we need to avoid. By the way, things took an unexpected turn at the end of the show as we had a chat about gratitude and perspective. There’s a lot of juice in this episode and I think you’ll really like it!

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