This week's guest on the Winback Marketing Podcast is Janice B. Gordon, the founder of 'Scale Your Sales.' In this episode, Janice shares extensive insights on B2B sales, the importance of a customer-centric approach, and the value of having the right people in the right seats. Janice also shares an amazing case study of a winback she did in South Africa with minimal customer data.Janice is a brilliant strategist and I know you'll get a lot out of this episode.  01:02 The Importance of Customer Centricity02:02 Challenges in Sales Leadership05:45 Assessing and Empowering Sales Teams07:19 Effective Recruitment and Team Management12:12 Winback Strategies12:20 Case Study: Winning Back Lost Customers17:57 Identifying and Engaging Disgruntled Customers24:18 Final Thoughts

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