This week I had the pleasure of welcoming Leon Hughes to the show.Leon is a partner at Piper Private Equity, the UK's leading investor in consumer brands.In this episode, Leon shares the story of how he helped scale the valuation of Maximuscle from 10 million to 162 million pounds, and the lessons learned along the way.One of the most interesting things about the story involved a rule change by Google. It caused a devastating increase in his Adwords budget. It went from 25 grand a month to about 25 grand a day, in literally 24 hours. It killed a lot of businesses, but Leon used it as a springboard to creating a massive sales and marketing win.Leon also talks about his belief that the consumer is at the heart of every business and the critical importance of direct and immediate customer feedback. He also shares tactics anyone can use to get a deeper understanding of their customers, which I think are brilliant.This is a very rich episode, I learned a lot from Leon and I think you will too.

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