This week I have the pleasure of welcoming Ben Wolf to the show. Ben is the founder of Wolf's Edge Integrators, the world’s largest fractional COO firm.In this episode we take a slight detour from our usual discussions on winback strategy to talk about the people side of winback.The success of a winback campaign hinges on having the right people, in the right seats to execute your strategy. And in this episode, Ben Wolf is going to show us how do just that.There’s nothing like learning from someone who has deep subject matter expertise and I think you’ll love Ben’s insights.

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