Episode Synopsis "FSD: How to approach futurestate design with the right mindset"

'Instead of looking for the trend lines or the weighted averages, look for the aberrations or oddities; the things that jump out for being out of the ordinary.'In this, the second episode in the Wilson Fletcher Futurestate Design series, Mark Wilson outlines the many ways in which today's business is misleading, and how this stops us from truly understanding the shape the future might take. Fortunately, Mark also shares the ways in which you can flex your futurestate design muscles, enabling you to make educated decisions based on future trends or behaviours, today. Read by Ella Bowman, WF content strategist. Hosted on Acast. See acast.com/privacy for more information.

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More episodes of the podcast The Wilson Fletcher Studio

• THL: If You Want To Design The Future, Don't Start In The Past
• FSD: Empowering Your Organisation to Make Your Futurestate Real
• FSD: Developing a Strategy to Realise Your Futurestate Vision
• FSD: Why current-state analysis matters
• FSD: How to design for the customers of tomorrow
• FSD: The Futurestate Design rules
• THL: The value of a vision visualised
• FSD: Welcome to the Futurestate Design series
• FSD: How to approach futurestate design with the right mindset