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Episode Synopsis "Yes, It's a Real Career"
When Lilly Singh started her YouTube channel in 2010, she dreamed of becoming a successful entertainer. Now, she’s an internationally known comedian, actress, and best selling author. In this week’s episode, Brittany talks with Lilly about how she turned her dream into a reality. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. Some participants have been compensated for their involvement in this series.KEY TOPICS & TIMESTAMPS[5:05] Representation for women of color in media[7:24] Why creators have to be business-minded[8:29] How transparency can help close wage gaps in the digital space[12:44] Being a YouTube creator isn’t a real job — “it’s actually 10 real jobs”[14:16] How Lilly adapted her strategy and built her team[16:25] How Lilly broke into Hollywood[18:23] Lilly’s advice for aspiring entertainers[23:13] Kevin’s definition of the creator economy[23:44] How YouTube creators earn money[26:18] Authenticity is keyRESOURCESListen on YouTubeEpisode TranscriptSOCIAL MEDIA HANDLESLilly’s YouTube: youtube.com/LillySinghLilly’s Twitter: @LillyLilly’s Instagram: @lillyLilly’s Facebook: Lilly SinghBrittany's Twitter: @bmluseCREDITSThe Upload is a podcast by YouTube Podcast produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts with assistance from Chris Hoff; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.
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