Episode Synopsis "The Marketing Behind ASU's Exponential Enrollment Growth"

Ever wondered how the best universities keep driving enrollment year over year? This episode is for you! Adam Brown, current Chief Growth Officer at Addament and former Assistant Director of Marketing at Arizona State University talks about how he increased enrollment in ASU’s part-time flex MBA program through a combination of digital and traditional advertising, he talks about working with agencies, and even about running an international campaign targeting students in India. 

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