In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Jack Daly, a seasoned sales expert, who shares his insights on the importance of sales and customer service inbusiness.They discuss the significance of building trust, the value of handwritten thankyou notes, and the necessity of having playbook for success. Jack emphasises the role of practice in sales techniques and the need for personalised communication to enhance customer engagement.The conversation also touches on financial awareness in dentistry and the importance of lifelong learning and coaching for continuous improvement.What you will learn:[01:20] Introduction and Background[04:21] The Journey of Selling and Business Growth[07:53] Early Experiences in Sales[09:55] The Joy of Selling[11:45] Building Trust in Sales[18:35] The Power of Handwritten Notes[23:41] Personalised Customer Engagement[27:26] The Financial Reality of Dentists[30:18] The Importance of Practice in Business[32:56] The Need for Playbooks in Business[34:44] Learning from Sports: The Role of Practice[37:34] The Value of Lifelong Learning[39:53] The Power of Coaching and Mentorship[42:17] Creating a Successful Business Framework[44:33] The Impact of Playbooks on Success[47:00] The Importance of Best Practices in DentistryTakeaways Sales is about building trust and relationships. Handwritten notes can significantly enhance customerengagement. Practicing sales techniques is essential for success. A playbook can streamline business processes and improve outcomes. Personalised communication increases customer satisfaction. Financial awareness is crucial for long-term success in dentistry. Coaching can provide shortcuts to success in any field. Lifelong learning is key to staying relevant in business. Adaptability in communication is important for connecting with clients. Creating a positive customer experience is vital for businessgrowth.Sound Bites "Adaptability in communication is important." "A playbook can streamline business processes." "Coaching can provide shortcuts to success."

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