Episode Synopsis "Ep 1: The Big Idea - Capture Your Customers Attention Fast!"

The "Big Idea" is the story behind your product, service or brand and it helps people understand what you're all about quickly. We look at how brands like Snickers, Puma and more create their big ideas and most importantly, how they connect to audiences with it. 

Listen "Ep 1: The Big Idea - Capture Your Customers Attention Fast!"

More episodes of the podcast The Take New Ground Podcast

• Ep.2: A brand is not a logo. It's a GPS.
• Ep 1: The Big Idea - Capture Your Customers Attention Fast!