Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth hack won't last forever.In this episode of The Superwall Podcast, Julian walks through the real story behind scaling an AI study app—the wins, the failures, and why the tactics that print money today might be dead in six months. Joseph digs into the full conversation here.Here's what Julian breaks down:The two-week distribution sprint that forced them to stop touching the product and figure out if anyone actually cared (spoiler: they did)How one micro-influencer video generated $20K in revenue and took them from $2K to $15K MRR in two weeks—then why they couldn't replicate itThe UGC machine pushing 400 videos per week at $2 CPMs with 30 creators posing as students who "discovered" the appWhy traditional UGC is dying: consumers are catching on to inauthentic content and every third video being a hidden adThe gamified tree that increased engagement 70% and became an underrated growth loop when students see it on each other's screens in librariesTheir three-phase onboarding strategy that gets 30-40% of users from word of mouth by reducing time-to-magicThe retention reality check: it's 10-100x harder to move than top of funnel, and bootstrap founders in survival mode can't afford to wait for long-term playsWhy growth hacks are temporary by nature—they exploit market gaps that eventually get filled, forcing constant experimentationWhether you're trying to get your first 100 users or scale past $10K MRR, Julian's playbook shows you exactly what works right now and why you need to be ready to burn it down when it stops working tomorrow.Start building paywalls in 10 minutes: https://superwall.com/Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account atStart building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

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