This 20-Year-Old Cracked the Code on Viral Startup MarketingMeet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for "the right cracked 20-year-old TikToker."We cover:How her first tweet got 20 likes (and why that's actually huge)The Hinge dating strategy that turned into viral Twitter contentWhy doing the opposite of what's trending actually worksThe "calm content" format that's converting 200+ followers per postHow to "borrow clout" through smart collaborationsManaging creative talent: when to be prescriptive vs. letting them cookWhy LinkedIn is the most undervalued channel for building a brandThe shift away from loud content and what's coming nextWhether you're a startup looking to hire your first content person or trying to crack organic growth yourself, this episode reveals the mindset behind Gen Z's most effective marketing strategies.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.com Follow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

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