Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid AdsDaniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to work."In this episode of The Superwall Podcast, Joseph breaks down Daniel's entire growth playbook: how he "Frankensteins" viral content, why his lowest-quality videos outperform polished productions, and how he spots cultural movements before they peak.What you'll learn:How "Frankensteining" one viral classroom video generated 150M views and $500K in 30 days by merging clips that already resonatedThe "us versus them" positioning that turns movements into revenue (students vs. busy work, anime fans vs. real life)Why Snapchat-style, lower-quality videos convert better than polished content—the psychology behind feeling "real"Daniel's influencer playbook: $1-2 CPM deals that generated $50K/month with 6-7x ROIThe TikTok Shop framework that reads like Amazon reviews and drove Final Boss Sour to #1 in food & beverageHow Shepherd got 100K downloads in 2 weeks by riding Christianity's momentum wave with just 7 videosThe three-framework cold-start system: founder-led content, full-time UGC creators, and strategic influencer partnershipsWhy you shouldn't touch paid ads until you've cracked 5 winning organic formatsWhat happened when his university threatened to sue over Conch AI—and the expensive lessons about building in publicWhether you're validating your first app or trying to crack organic growth, this episode shows you exactly how Daniel turned cultural frustration into three profitable exits before age 23.Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/Learn more and create a free account at superwall.com Follow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts—it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

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