If you are like most B2B vendors, you face a new breed of buyer who is committee driven, risk averse and more frugal than ever. In this new environment, its difficult to gain consensus, overcome skepticism and get to a timely positive decision. The ROI Guy podcast will provide you the insights and help you need today, to better communicate and quantify your unique value to the modern buyer - to engage better, discount less and win more. Led by Tom Pisello, CEO & founder of ROI / TCO agency Alinean, this podcast will drive better content marketing, product marketing and sales enablement.

Latest episodes of the podcast The ROI Guy

• Campaign Mode: Delivering Pro-Forma Business Value Analyses to Hundreds of ABM Prospects Each Month
• Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools
• Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform (MAP)
• Gartner: Create Buyer Enablement Tools to Win More Deals
• CIOs Sound Off: Your Sales Reps Don't Measure Up!