This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it.This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere.In this episode, you’ll hear:Why Tutai deliberately told a client the work would take “as long as it takes”How Tutai did three months of immersion without producing a single output, but then created an output that ended all debate instantlyHow Jack sees immersion as a way of articulating the unsaidHow Tutai believes dreaming about a brand became his signal that the work was finally ready to be doneHow Tutai sketched a concept on a fogged-up shower screen as the result of immersion, not inspirationHow Jack uses recorded customer interviews to reveal truths that transcripts and summaries consistently missWhy both Tutai and Jack believe that “when you know, you know” is a real diagnostic threshold, not a creative clichéWhy both Tutai and Jack believe the brand work that lasts is always found in the detailsHelpful Links:- Find Jack on LinkedIn here- Find Tutai on LinkedIn here- Visit Jack’s personal website here- Follow The Push on LinkedIn here- Follow The Push on YouTube here- Follow The Push on TikTok here- Follow The Push on Instagram here- Visit The Push website here

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