For small and medium sized brands, referrals feel like the holy grail of growth; no acquisition cost, easier conversions, and a compounding return on past work.But what if you’ve done everything right and they still aren’t coming in?In this solo episode, Jack shares how a referral drought in his own consultancy forced him to look beyond promotion and into service portfolios.This episode discusses:How to calculate the odds of referrals based on your customer base size and buying cyclesHow “intrapurchase periods” can quietly kill referral flowWhy the fix often isn’t more promotion or incentives, it’s reshaping the product or service portfolio itselfHow to help others refer work to you.If you’re in B2B or selling higher-priced B2C and you’re relying on referrals, this episode discusses the math to make it work.This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedInFollow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack’s personal website here: Jack Ferguson — Brand Strategist

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