ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
![Improving Candidate Communications with TextUs [Ep. 1]](https://i1.sndcdn.com/avatars-Dx5pyhbZfygYc3wz-X0zafA-original.jpg "Improving Candidate Communications with TextUs [Ep. 1]"){kind=avatar}
Episode Synopsis "Improving Candidate Communications with TextUs [Ep. 1]"
On Episode 1 of the Purple Squirrel Podcast, we speak to Ted Guggenheim, the CEO and co-founder of TextUs, on how to improve candidate communications through texting. (0:39 - 1:13) How The Purple Squirrel Podcast got its name. (1:19 - 8:15) How the idea behind TextUs was formed and ultimately founded in 2012. (8:15 - 12:30) Why TextUs originally started off targeting exclusively small businesses and how it transitioned to enterprise firms. (12:35 - 17:18) How TextUs broke into staffing tech and revolutionized the staffing landscape by enabling recruiters to begin texting candidates. (17:20 - 19:34) The hurdles they faced early on, common misconceptions with texting for candidate engagement and relationship building, and their evolution growing within the industry. (19:35 - 22:20) TextUs’ growth as a Bullhorn partner, from starting out in the Developer program and ultimately becoming a Marketplace partner. (22:23 - 25:30) Talking music! Ted’s career prior to TextUs as the assistant to Sting’s manager. (25:32 - 28:29) The parallels between developing a new artist/band and a staffing startup company. (28:30 - 29:30) Hire, befriend, fire: The Police, Peter Gabriel, Duran Duran. Check out TextUs in the Bullhorn Marketplace: https://www.bullhorn.com/marketplace/textus/
In God we trust