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Listen "Adam Kifer Discusses The Pros And Cons Of Franchising And Shares Marketing Strategies For Martial Arts Gyms."
Episode Synopsis
Summary:
Adam Kifer is a marketing strategist and the founder of a martial arts marketing agency. With a background in martial arts and experience managing ads for hundreds of franchisees, Adam has a deep understanding of the martial arts industry and how to effectively market martial arts schools. He is also the co-founder of a new franchise in the kids martial arts space, where he is implementing innovative strategies to create a unique and engaging experience for both kids and parents.
Adam also talks about his experience with franchising and the pros and cons of franchising. He emphasizes the importance of building successful corporate models before expanding to other states and the need for unique and innovative features in a franchise. Adam also shares his insights on the importance of a partnership approach between franchisees and franchisors and the need for transparency and support in the franchise model.
Key Takeaways:
Creative offers, such as "pay your grade" specials, can be effective in attracting new customers to martial arts gyms.
Google Ads, in conjunction with Facebook Ads, can help martial arts gyms stand out and attract potential customers who search for reviews or information online.
Simplifying the marketing process and focusing on the benefits of martial arts training can be more effective than overcomplicating marketing strategies.
The franchise model should focus on building successful corporate models and providing comprehensive support and training to franchisees.
A partnership approach between franchisees and franchisors, with a focus on feedback and support, can lead to better results and success in the franchise model.
Time Stamps
0:00:38 Adam's background in martial arts and marketing0:02:19 Adam's martial arts training and competition0:03:35 Marketing strategies that are working well for gyms0:05:52 Importance of offers and lead nurturing in marketing0:08:13 Success of unique offers like the "Red Bottom Challenge"0:11:04 Using Google Ads in conjunction with Facebook Ads0:12:42 Budgeting for Google Ads 0:15:30 Pros and cons of franchising and the decision to franchise0:20:09 The combination of flat fee and royalty models in franchising0:22:27 The importance of transparency and support in franchising0:24:04 Considerations for having a Mastermind alongside a franchise0:27:57 Legal fees and other costs associated with franchising0:31:09 Unique new franchise in the kids martial arts space
HOST
Jeff Sherman
Instagram: @jeff.sherman
GUEST
Adam Kefir
Instagram: @adamkifer
Adam Kifer is a marketing strategist and the founder of a martial arts marketing agency. With a background in martial arts and experience managing ads for hundreds of franchisees, Adam has a deep understanding of the martial arts industry and how to effectively market martial arts schools. He is also the co-founder of a new franchise in the kids martial arts space, where he is implementing innovative strategies to create a unique and engaging experience for both kids and parents.
Adam also talks about his experience with franchising and the pros and cons of franchising. He emphasizes the importance of building successful corporate models before expanding to other states and the need for unique and innovative features in a franchise. Adam also shares his insights on the importance of a partnership approach between franchisees and franchisors and the need for transparency and support in the franchise model.
Key Takeaways:
Creative offers, such as "pay your grade" specials, can be effective in attracting new customers to martial arts gyms.
Google Ads, in conjunction with Facebook Ads, can help martial arts gyms stand out and attract potential customers who search for reviews or information online.
Simplifying the marketing process and focusing on the benefits of martial arts training can be more effective than overcomplicating marketing strategies.
The franchise model should focus on building successful corporate models and providing comprehensive support and training to franchisees.
A partnership approach between franchisees and franchisors, with a focus on feedback and support, can lead to better results and success in the franchise model.
Time Stamps
0:00:38 Adam's background in martial arts and marketing0:02:19 Adam's martial arts training and competition0:03:35 Marketing strategies that are working well for gyms0:05:52 Importance of offers and lead nurturing in marketing0:08:13 Success of unique offers like the "Red Bottom Challenge"0:11:04 Using Google Ads in conjunction with Facebook Ads0:12:42 Budgeting for Google Ads 0:15:30 Pros and cons of franchising and the decision to franchise0:20:09 The combination of flat fee and royalty models in franchising0:22:27 The importance of transparency and support in franchising0:24:04 Considerations for having a Mastermind alongside a franchise0:27:57 Legal fees and other costs associated with franchising0:31:09 Unique new franchise in the kids martial arts space
HOST
Jeff Sherman
Instagram: @jeff.sherman
GUEST
Adam Kefir
Instagram: @adamkifer
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