Most sustainability companies talk about circularity — but few actually build systems that make it happen at scale.In this episode, Mikey Pasciuto, Co-Founder of Scrap, shares how his team turned a dorm-room idea into a fast-growing waste data company working with municipalities, brands, and stadiums to reduce landfill, improve packaging, and cut waste at the source.We discuss:✅ The real reason Smart Bins failed — and what worked instead✅ Why most businesses are “waste blind” (and losing money because of it)✅ How to sell into sustainability functions across wildly different orgs✅ The truth about SaaS in sustainability — and why white-glove wins✅ What to prioritize if you’re trying to scale impact and revenueWhether you’re an ops-minded founder or a systems-savvy sustainability leader, this one’s packed with practical takeaways to help you grow your business and your impact.

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