What happens when your sustainability solution works - but the market isn’t ready?In this episode, Eyal Harel, CEO of BlueGreen Water Technologies, shares how their proven water remediation tech saw explosive success in Israel… and nearly took the company under when they tried to scale too fast into global markets.We talk about:How a single algal bloom caused $2.7B in economic damageWhy climate founders must learn to sell into conservative, hyper-regulated systemsThe painful lessons of scaling without validationPivoting into carbon credits to unlock growthAnd why 70% success should be “good enough” in environmental innovationThis isn’t a feel-good impact story - it’s a brutally honest breakdown of what it takes to grow when science, regulation, and public perception are all working against you.If you’re building in climate tech, water, or any mission-driven sector, this one’s for you.

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