ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Using Press to Grow Your Business"
How would you like to be recognized as the go-to financial expert in your town or region? You might find that people are calling YOU and asking for help! It could reverse the entire flow of the growth process and take your business to a new level of success and prominence. An intelligent use of PR (press relations) is the key. It's a strategy that carries huge potential benefits and is much easier to do than you might imagine. Listen to this illuminating interview with Alana Kohl, the founder of AdvisorPR. She's an expert in helping financial professionals brand themselves and capitalize on the media's extraordinary hunger for your expertise.
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