ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
A customer hears about a product or service and then purchases it. That’s the simple bit, right? But increasingly, it’s the tricky middle that causes marketers problems. The traditional path to purchase has become increasingly complex – not only are there a lot more channels, but all of them require a different approach. And each adds another branch, or offshoot, to your customer journey. This series will give you practical tips to navigate the messy middle and emerge in one piece.
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