Episode Synopsis "How to create B2B content that will impress audiences and increase sales"

In this special episode of The Messy Middle of Marketing podcast series, we discuss B2B content – and, more specifically, how you can use it to actually increase your sales. Over the course 40 minutes, Hexagon PPM's Andrew Storrier and Cooperate's Tom Spencer discuss: why your B2B content should be different your B2C content, why it’s important to consider the buyer journey in your planning and understanding how to actually measure success.

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• How to create B2B content that will impress audiences and increase sales