In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever.Tune in to learn how innovative brands are leveraging Fairing’s insights to optimize ad spend, improve customer trust, and drive revenue growth.About the Guest:Matt Bahr is the CEO and co-founder of Fairing, a leading post-purchase survey platform that helps brands unlock better attribution insights and optimize their marketing spend. With a background in e-commerce and logistics, Matt transitioned from being an operator to building a SaaS company that serves thousands of DTC and SaaS brands. Under his leadership, Fairing has pioneered new approaches to measuring marketing effectiveness using first-party data. Passionate about data science and consumer insights, Matt is on a mission to help brands make smarter, data-driven decisions.

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