In this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust.He also dives into why most companies fail at category creation, how to win mindshare with brand-first messaging, and why emotional resonance is the real growth unlock in crowded markets.About the guest: Aditya Vempaty is VP of Marketing at MoEngage, a leading customer engagement platform. With a background spanning high-growth SaaS and a passion for narrative-led marketing, Aditya brings a fresh, strategic lens to B2B go-to-market and brand building.

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