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Episode Synopsis "Can the Right Words Really Double Sales? | The Marketing Minute"
One of the biggest mistakes most brands make is: talking about features rather than benefits. In a recent study, PPC Hero revealed a shocking discovery: You can double conversions with just words. We’re talking more clickthroughs, lower advertising costs, and more sales. The only change they made? Words — Switching from talking about what the product or service does and instead talking about why it matters. Here are three keys to consider on your next marketing campaign: 1 – ASK Yourself Who is the person I am talking with and what do they care about? 2 – What stage of the customer journey are they in? are they in the learning stage? are they comparing their options? are they in the decision making stage? 3 - What’s happening in the world of your customer? When you ask these questions your marketing has the potential to double conversions Thats cause, with the right words your brand wins
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