Episode Synopsis "The Marketing Kranks Episode 7: Content does drive revenue...and here's how to prove it"

In this episode, Brian and Robert talk through Brian's current Marketing Performance Management work, how he is using platforms like Bizible to provide previously unavailable insight into where and how content impacts customer acquisition and the 4 pieces of a content attribution framework all of which unify around a content-centric view of the buying journey. Yes, that's a lot...and makes this episode a must listen!

Listen "The Marketing Kranks Episode 7: Content does drive revenue...and here's how to prove it"

More episodes of the podcast The Marketing Kranks Podcast

• The Marketing Kranks Episode 7: Content does drive revenue...and here's how to prove it
• The Marketing Kranks Episode 6: Attribution, revenue alignment and other lessons learned
• The Marketing Kranks Episode 5: Show Me The Money! (aka How Do I Build A Marketing Budget?)
• The Marketing Kranks Episode 4: ABM is my BFF
• The Marketing Kranks Episode 3: Review of 2016 Pipeline Marketing Survey results