Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy addresses a common issue faced by businesses: the misconception that their brand is broken. Instead, the real problem often lies in the underlying strategy—or lack thereof. Marisa emphasizes that branding is not merely about aesthetics; it’s about having a clear and effective strategy that drives impactful marketing results. She discusses how to identify when creative elements are not the real issue, what brand strategy truly entails, and how to avoid wasting time on superficial fixes. Join Marisa as she shares insights and proven strategies to help you create marketing campaigns that resonate and drive real results for your business.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:00:32 - Meet Marisa Candy: Your Marketing Guide00:00:53 - Identifying the Real Problem: Strategy vs. Branding00:01:25 - Symptoms of a Strategy Problem00:02:08 - The Misconception of Rebranding00:02:31 - Red Flags of a Strategic Disconnect00:03:14 - Defining Brand Strategy00:03:57 - Common Pitfalls in Marketing Strategy00:04:41 - Steps to Fixing Your Strategy00:05:24 - The Cost of Rebranding00:06:06 - Case Study: When Rebranding Isn't the Solution00:07:01 - Aligning Strategy with Business Goals00:08:06 - The Financial Impact of Rebranding00:08:58 - Diagnosing Sales Decline

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