Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-callIn this episode of The Marketing Factory, host Marisa Candy dives into the world of impactful marketing campaigns, analyzing what makes them successful or memorable. She emphasizes the importance of integrating humor, catchphrases, and visuals to create lasting impressions. The episode features a detailed discussion of the Dove Reverse Selfie Campaign, highlighting its emotional branding approach and its focus on societal issues such as self-esteem and unrealistic beauty standards. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:00:32 - Welcome to The Marketing Factory00:01:04 - Ranking Marketing Campaigns00:01:26 - Dove Reverse Selfie Campaign00:03:13 - Specsavers "Should've Gone to Specsavers" Campaign00:04:48 - Doritos Time Machine Commercial00:05:43 - BMW M-Series Campaign00:07:31 - Snickers "You're Not You When You're Hungry" Campaign00:09:12 - Marketing Help and Call to Action00:09:23 - Bai Horse Whisperer Commercial00:11:20 - Jaguar Campaign Critique00:12:25 - Australian Retirement Trust Campaign00:14:00 - Closing Remarks and Inspiration00:14:21 - Social Media CTA

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